Spam ranges from ads for services you signed up for once in 2019 and haven’t used since to scams trying to cheat you out of your savings, but spam of any kind is boring. Gmail users might therefore be delighted to see the arrival. new protections that should help you declutter your inbox.Thank you for reading this post, don't forget to subscribe!
These protections were announced in October last year and come in the form of bulk email sender guidelines that Google introduced this month, which require senders to follow certain formats, authenticate their domain and to ensure that the number of their emails marked as spam falls below certain thresholds. , and do not allow senders to impersonate other senders.
Perhaps most useful is the stipulation that senders of bulk emails must include a “clearly visible unsubscribe link” in their messages and must unsubscribe users who click on that link within two days.
If senders violate these rules, Google will initially send them error messages, but if problems persist, next April Google will begin rejecting a percentage of non-compliant emails – with the rejection rate increasing as time goes by. that shippers are not following the rules. , until Google started blocking all rule-breaking emails.
As for the one-click unsubscribe button, senders have until June 2024 to add it to all “commercial and promotional messages” before facing repercussions.
Bulk senders are classified as anyone who sends 5,000 or more messages to personal Gmail accounts in a 24-hour period – and once someone meets that criteria, they will forever be considered a bulk sender. mass emails. To get around companies that set up multiple email accounts, the total will include all emails sent from the same primary domain.
The result of all this is that your Gmail inbox should be a lot less full or useless, and you’ll only see the emails you actually want to see.
More anti-spam protections coming?
Along with these spam guidelines, Google has also released various suggestions for email senders on how they can make their digital correspondence less spammy and less annoying for recipients.
Currently, these are not strict rules and are primarily intended to help senders reduce the risk of their emails being flagged, but if Google continues to combat spam, these recommendations could become requirements .
Additionally, although Google currently classifies bulk email senders as anyone sending 5,000 or more emails per day, it could lower that limit and expand its one-click unsubscribe button and opt-out rules. authentication to other senders.
Google appears committed to its anti-spam campaign and claims its efforts have so far reduced the number of unauthenticated emails received by Gmail users by 75%. So expect to see it roll out more email protections in the future. And if you want to do more to reduce spam today, we have a guide on how to stop spam that you can check out for advice.