Biden’s first post on Meta’s competitor X (formerly Twitter) recalls his 2020 presidential victory speech with references to the country’s divisions and its current “inflection point.” Harris alluded to her travels across the United States and meeting with “over 100” world leaders, and Emhoff wrote about gender equity and “fighting hatred of all kinds “.
The listing of Biden and the company is a good sign for the platform. Before its name change, Twitter had far fewer regular users than larger platforms like Facebook. But it tends to attract influential people of all stripes, including political leaders. Biden’s joining doesn’t mean Threads will become a 1:1 replacement for Twitter, but it may indicate that he has potential as a news source — whether he likes it or not.
According to a statement provided to Axios, the Biden administration’s new accounts do not prevent their participation in Elon Musk’s platform. Despite this, X’s difficulties retaining advertisers worsened last week, as big advertisers, including Apple and the European Commission, abruptly left the company following a Media Matters report that highlighted the hate speech on the platform and the apparent support of Elon Musk.